Dear Friends, 

I am following up from my previous email regarding Midnight Oil, the women’s apparel brand I am preparing to launch!
Midnight Oil is a collection of high quality, modern yet timeless wardrobe staples in neutral colors.  The vision is for Midnight Oil to be the go-to resource for professional women to find blazers, pants, tops, skirts, dresses, and more.  
Using world class Italian fabrics and beautiful craftsmanship, Midnight Oil presents women with a unique shopping opportunity: made to order suiting with personalization.  To date, men have predominantly had the opportunity to purchase made to order suiting.  I've decided that it’s about time men shouldn’t be the only ones to have all the fun with choosing their design details!

I believe that design is about listening, and it is about finding solutions to help clients solve challenges, thereby making their lives better. Midnight Oil is a culmination of Design and Personal Styling, Fashion and Function, and Minimalism through Monochromatic Styling and Neutrals, all to help women dress more easily and with CONFIDENCE!
For the past year, I have conducted a pre-launch with VIP Early Adopters, who have purchased products to help test the concept. We’ve spent a substantial amount of time on fit, and we’ve had the opportunity to learn and tweak the fit and corresponding process in preparation for the full launch.  I am so proud to share that the feedback has been extremely positive.  
Launching tomorrow, August 9th, the Midnight Oil collection will be available to order directly through our website or with the complimentary help of a Personal Stylist.  Please check out our website to view our first collection, and follow us on social (at all the links below) to stay tuned to everything that is coming! 
With Sincerest Gratitude,