Rachel Lefort | More Updates and Exciting News!
I am following up from my previous email regarding Midnight Oil, the women’s apparel brand I am preparing to launch!
Midnight Oil is a collection of high quality, modern yet timeless wardrobe staples in neutral colors. The vision is for Midnight Oil to be the go-to resource for professional women to find blazers, pants, tops, skirts, dresses, and more.
Using world class Italian fabrics and beautiful craftsmanship, Midnight Oil presents women with a unique shopping opportunity: made to order suiting with personalization. To date, men have predominantly had the opportunity to purchase made to order suiting. I've decided that it’s about time men shouldn’t be the only ones to have all the fun with choosing their design details!
For the past year, I have conducted a pre-launch with VIP Early Adopters, who have purchased products to help test the concept. We’ve spent a substantial amount of time on fit, and we’ve had the opportunity to learn and tweak the fit and corresponding process in preparation for the full launch. I am so proud to share that the feedback has been extremely positive.
With Sincerest Gratitude,